DMC 810 — Foundations of Author Marketing

The Philosophy of Reach

• 810.1 — Why Visibility Matters (The Myth of “If You Build It…”)
• 810.2 — Audience vs Readership (Not the Same Thing)
• 810.3 — The Author as Public Figure (Victorian vs Modern)
• 810.4 — Voice, Brand, and Consistency

DMC 820 — Platforms & Discovery

Where Readers Are Found

• 820.1 — Amazon Ecosystem & Algorithm Training
• 820.2 — BookBub Ads Strategy
• 820.3 — Direct Sales & Your Website
• 820.4 — Email Lists & Reader Capture
• 820.5 — Metadata, Keywords, and BISAC Strategy
• 820.6 — The Algorithm and the Author

DMC 830 — Campaign Strategy

The Mechanics of Attention

• 830.1 — Launch vs Long Tail Strategy
• 830.2 — Pricing Psychology (Free, 99¢, Full Price)
• 830.3 — ARC Teams & Review Ecosystems
• 830.4 — Ad Creative Testing
• 830.5 — Geographic Targeting

DMC 840 — Content & Audience Building

Attraction, Not Interruption

• 840.1 — Blogging as Discovery Engine
• 840.2 — SEO for Niche Readers (Victorian/Gothic audiences)
• 840.3 — Social Platforms (TikTok, YouTube, Pinterest)
• 840.4 — The “Reading Room” Funnel (BookFunnel + site integration)

DMC 850 — Data, Analytics & Optimization

Reading the Signals

• 850.1 — CTR, CPC, and Conversion (what they actually mean)
• 850.2 — Retailer Tracking (Amazon vs Kobo vs Apple vs Google)
• 850.3 — Forecast Models
• 850.4 — When to Kill or Scale a Campaign

DMC 860 — Monetization & Expansion

Beyond the Book

• 860.1 — Direct Sales Strategy (WooCommerce + BookFunnel)
• 860.2 — Audiobooks & Voice Strategy
• 860.3 — Merchandise & Brand Extensions
• 860.4 — Subscription / Membership Models

DMC 890 — Case Studies

The Archive of Experiments

• 890.1 — Moonshine Campaign Analysis
• 890.2 — Theater of Spirits Launch Strategy
• 890.3 — BookBub Creative Testing Logs
• 890.4 — What Failed (this builds trust FAST)